A NEW CUSTOMER-CENTRIC APPROACH TO MARKETING IN A PRIVACY-FIRST WORLD

There are four key components of this new approach, such as data invitation, a data security center, data dialogue, and a data value proposition. If companies get this new data relationship right, they may be able to develop an important long-term source of competitive advantage. - Peter M. & Veronica F.

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/a-customer-centric-approach-to-marketing-in-a-privacy-first-world?cid=other-eml-alt-mip-mck&hdpid=82e454fb-304f-4bf8-af96-e1d1162e631f&hctky=2370637&hlkid=b0c67862fc354be8adb24a2b5ee1a59b

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