B2B responses during Covid-19

With medical teams globally trying to find a Covid-19 vaccination, businesses continue to struggle to keep afloat. McKinsey are collecting global surveys to trace the changes in customer behaviour, expectations and spending during this crisis. - Peter M. & Lena B.

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/how-b2b-decision-makers-are-responding-to-the-coronavirus-crisis?cid=other-eml-alt-mip-mck&hlkid=0044e530aa5840cab623cf7f7e4d508c&hctky=2370637&hdpid=8d029869-ac96-4fb8-ac54-2e633133c149



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