Leading with purpose

Many businesses are struggling to survive during this pandemic. However some more than others. According to Global Consumer Sentiment Surveys, “consumers are turning to online consumption in record numbers”. There is a clear increase in customer’s usage for entertainment streaming like Netflix, restaurant and grocery delivery, online fitness tutorials and online education. Whilst this trend is strongly popular with the Chinese, in Europe due to limited home-delivery it is not yet as evident. - Peter M. & Lena B.

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/leading-with-purpose-how-marketing-and-sales-leaders-can-shape-the-next-normal?cid=other-eml-alt-mip-mck&hlkid=bc9c74ae5ae14616b099e6f757db6fe9&hctky=2370637&hdpid=84c923b0-345e-4e29-93c9-060e4d23ead1