Leading with purpose: How marketing and sales leaders can shape the next normal

According to an article published by McKinney, the lockdowns have led to near collapse in many business sectors, while also creating significant shifts in both customer and consumer behavior. To emphasize more, Covid-19 led to huge market uncertainty, significant concerns of Consumers and customers about the economy, as well as a Digital adoption. Thus, the aim of this article is to identify how marketing and sales leaders can shape the next normal. -Peter M. & Mariam S.-


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