Next in loyalty: Eight levers to turn customers into fans

After this difficult period, consumers' habits have evolved into new models that have had an impact on business loyalty. New consumer decisions impacted the performance of loyalty programs, so, as challenging as it is, understanding the levers that deliver more value will allow companies to increase their loyalty success. Thus, it will become increasingly effective to build constructive customer relationships: "Loyalty leaders can boost program value and delight both their customers and their companies" (McKinsey, 2021). - Peter, M. & Sarah, V.

https://www.mckinsey.com/business-functions/marketing-and-sales/our-insights/next-in-loyalty-eight-levers-to-turn-customers-into-fans?cid=other-eml-alt-mip-mck&hdpid=687af0a6-55dd-4666-bef3-6358b210d2ae&hctky=2370637&hlkid=e190de76623e41f69d2a68c805d80714

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