While the uncertainty from COVID-19 is the same throughout the globe, countries have different reactions and impacts. As a result, there is an important variance in how consumers react to the crisis and try to adapt to the next normal.
According to survey data collected in Germany, France, Spain, Italy and the United Kingdom, about 21% of consumers are optimistic about economic recovery. While 40% of them expect to spend extra and treat themselves in 2021 and 67 % have changed stores or brands since the crisis started. - Peter M & Veronica F