After a year of business contraction, the construction industry is facing the flip side of the pandemic, which has resulted in drastic changes in demand, purchasing patterns, service costs and inflation of perceived value, leading to the increase in construction prices (steel, wood, copper and other metals). Therefore, construction companies are concerned about this situation and are already considering the price increases needed to offset their constant gross margin.
However, to cope with today's environment, they will have to implement a substantial price increase just to keep the gross margin unchanged: making pricing strategies more challenging than ever. Indeed, the aim of this article is to help industrial companies to seize the price opportunities, because the price adjustment has become essential to protect their margins. - Peter, M. & Sarah, V.